Companies I've Worked For
Brands I've worked On
PROJECT | Wente Vineyards Limited Edition Artist Series Label Designs
GOAL | Increase wine club member engagement and product sales through limited edition packaging. Entice return to property through promotional events featuring artist and in-house Designer, Rebecca Schoefer.
OUTCOME | Increased product sales and club member engagement/attendance at in-person events.
MY ROLE
1—EXPLORATION | Explore artistic styles, colors and patterns for mood board, drawing from my early career in fashion design.
2—ITERATION | Illustrate graphic patterns, iterate colorways, drop into label spec.
3—PRESENTATION | Curate pattern selections, build product mocks, and develop client presentation of concept art.
4—FINALIZATION | Align on client selections of approved art for each wine.
5—PRODUCTION | Build sell sheets, merchandise production art (coasters, gift tags, etc.), and label print mechanicals. Consult with print vendor on label finishing options (emboss, spot gloss, gold foil) within client budget. Attend press check to assure quality control.
7—PROMOTION | Create digital assets (static and motion) for social media, website, and email.
8—CONSUMPTION | Enjoying the fermented fruits of my labor on Instagram LIVE with Aly Wente. Cheers!
PROJECT | Murrieta's Well Brand Development Omni-Channel Pedigree Campaign
GOAL | Create an easy-to-update evergreen campaign to showcase back-to-back awards for multiple vintages. Highlight acclaimed winemaker Robbie Meyer. Move away from previous horse racing thematic program, aligning visuals and messaging with luxury brand placement.
OUTCOME | Increased wholesale buy-in and points of distribution YOY. Garnered Sales Team excitement for program and improved efficacy of sales tools.
MY ROLE
1—COLLABORATION | Participate in strategic program alignment meetings with stakeholders to agree on the problem we are trying to solve. Understand potential obstacles and flesh out the FOCUS, FUNCTION, FIRE document.
2—EXPLORATION | Explore artistic styles and elements for mood board. Gain stakeholder alignment before moving into design phase.
3—PRESENTATION | Develop client presentation of stylescape to include copy ideation and anticipation of future design needs.
4—FINALIZATION | Align on client selections of approved art for each deliverable. Build imagery for sales tools first.
5—PRODUCTION | Consult with print vendor on structural engineering, corrugate material selection, dielines and print finishing options. Build print mechanicals. Attend press check to assure quality control.
6—RENOVATION | Update program visuals and copy for the following year to include a newly released product addition with its own accolades. "Making her award-winning debut, Sauvignon Blanc."
7—PROMOTION | Create digital assets (static and motion) for social media, website, and email.
Well done Rebecca. The Hayes Ranch PPT presentation template slides look great and everything works as expected. I appreciate all the hard work you put into this project and I am happy with the balance between the design elements you developed and simplicity of the overall presentation that you arrived at with Heather (brand manager)."
Brent Gallant
Creative Director | Wente Vineyards
Hi, I’m Rebecca Schoefer — graphic designer and creative collaborator. I believe good design is about effective communication. It’s easy to make something look nice. The challenge is making it easy to understand.
I’m obsessed with solving problems. I turn thoughtful ideas into exceptional design by learning at every opportunity. And I share what I’ve learned with others for a design-forward world.
logo
GOAL | Re-design logo and refresh color scheme to reflect the San Francisco Bay area. Client ask to incorporate elements of a modern ticket, a rainbow and a bridge.
ROLE | Develop and pitch concepts to Client for illustrations, fonts and colors. Source and manipulate stock vector illustration of bridge. Illustrate barcode icons.
Created pull-outs of barcode for more impact in small spaces and varied uses
more logos
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MOTION
GOAL | Personal projects to develop skills in simple gif animation.
OUTCOME | Playtime builds skills and momentum that spill over into my professional projects. Plus it's FUN!
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photography
BRIEF | Photograph food and beverages for client website: art direction, photography, retouching.
CLIENT | Cellar Door Wine Bar
TOOLS | Lightroom, Photoshop
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PRESENTATION DECKS
GOAL | Participate in a first of its kind, cross-functional group of 5 to explore, interview, and gather data about a key target audience segment. Create a tool to educate and inform internal marketing and sales teams about this key segment. Resulting deck was presented at a companywide quaterly town hall meeting.
ROLE | What I did aside from being totally awesome...
OUTCOME | Improved understanding of this target audience which increased product placements and sales YOY.
GOAL | Sales team ask to make the brand deck for Hayes Ranch more visually appealing.
OUTCOME | Improved suite of sales enablement tools which increased product placements and sales YOY.
before
after
ROLE |
DELIVERABLES |
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packaging
GOAL | Increase wine club member engagement and product sales through limited edition packaging.
ROLE | Concept development of mood boards and illustrations of label patterns, client presentations and alignment on final selects, print vendor consultation re: finishing options, production of print and digital assets, press check for quality control.
OUTCOME | Increased program product sales YOY. Increased attendance and product sales at release events.
GOAL | Design standardized labels to unify external vendor products that are sold in the Wente Vineyards Tasting Rooms, which reflect elevated branding.
ROLE | Ideate concepts, present to client, photograph product mock-up, build style guide and product kit for vendor use.
OUTCOME | Increased product sales YOY. Strengthened brand presence, improved visual cohesiveness of product merchandising in the Tasting Rooms. Streamlined vendor execution and approval process resulting in fewer issues and improved vendor relations.
GOAL | Refresh label design for new jar packaging to build stronger brand connection and merchandising opportunities.
ROLE | Refine illustrations from concepts developed by client. Use exisiting colors and fonts to create label layouts for 3 products. Build print production files.
OUTCOME | Increased product placements and sales. Strengthened brand presence.
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Event, Trade Show
GOAL | Design enviromental graphics for a fully-engaged customer experience at this annual builder trade show.
ROLE | As the in-house designer specializing in trade show graphics for Simpson Strong-Tie, I took direction from the Creative Director and collaborated with the Event Director on messaging, color, and imagery. Designed and produced print files for large format signage and 3D environmental graphics. Rendered 3D mockups to aid in visualization and onsite event assembly.
Floor graphics leading a path between company booths
GOAL | Create original artwork and all campaign materials for a new annual fundraising event for The Livermore Valley Performing Arts Center. Event targeted community leaders (political and professional), grass-roots arts supporters, and high-end donors for an evening of casual elegance in support of arts and education.
ROLE | In collaboration with the Marketing Director and Development Director: developed, pitched and produced concept, messaging, logo, and illustrated original artwork for promotion and event materials.
OUTCOME | Raised over $125k for local performing arts and educational programs.
DELIVERABLES |
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DIGITAL MARKETING, SOCIAL MEDIA
GOAL | Build a direct-to-consumer omni-channel campaign to sell Wente Vineyards featured products during the month of May.
ROLE | Collaborative concept development, copywriting, client presentations, digital asset production.
OUTCOME | Increased product sales for program YOY and generated user engagement on social media channels.
GOAL | Design and build responsive html email (code, assets) for all campaign emails
OUTCOME | Increased ticket sales, streamlined internal process (saving time), and strengthened brand affinity for series YOY.
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Merchandise
GOAL | Design t-shirt graphic for the annual wine harvest season to be worn by all team members.
ROLE | I took direction from the head of winemaking operations to create a t-shirt design inpspired by Grape Crush soda. Conceived, designed, presented, and produced screen print files and promotional graphics. Rendered mockups to aid in visualization of design on apparel.
GOAL | Create graphics for stickers, coasters, patches and more, for a newly formed musical duo out of North Carolina.
ROLE | Strategize messaging and concepts with client, ideate, present, refine with feedback, and create product mock-ups. Research vendors and specs for stickers and patches, communicate findings back to the band. Build and ship production files.
GOAL | Create a logo to unify the sales force within the Anchoring systems 'Concrete and Structural Repair' products division. Used for t-shirts, website, newsletter and sales collateral.
ROLE |
OPTIONS PRESENTED TO CLIENT
FINAL ARTWORK
Modified Design for 3-Color Screen Printing
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